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Star Lager and Access Bank Announce New Music Show ‘Access The Stars’

In a move that signals the biggest corporate partnership in the Nigerian music industry, Star Lager and Access Bank have announced ‘Access The Stars’, a groundbreaking collaborative music platform to discover, groom and amplify the next generation of Nigerian talents.

Access The Stars is created for exceptional and aspiring Nigerian music talents to be discovered, refined, and empowered to reach higher heights by accessing their star potential. Successful artists will get to tour with the best of Nigerian artists on ‘The Trek’ across the country, giving the young talents access to the stars to hone their music skills one-on-one.

The platform explores the intersection between business and a shared love for the rich entertainment culture of Nigeria. Over the years, Access Bank and Star Lager have built consumer-focused music assets like Star Mega Jam, Star Music – The Trek, Star Quest and BAFest. With Access The Stars, Star Lager and Access Bank are together, consolidating the trajectory of “Discovering, Refining and Showcasing” the best of Nigeria’s musical talents.

Commenting on the new initiative, Herbert Wigwe, Access Bank MD/CEO stated that Access The Stars is borne out of the desire of both brands to continue to connect with people through the one platform they both have in common which is music. “Both our brands share a long history of creating excellent musical experiences for not just our customers, but the wider Nigerian audience, and this is us expanding on that,” he said.

Discovered talents will tour on ‘The Trek’, alongside a roster of stars that include; Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, among others.

Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host. Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay will judge the talents to be discovered across Nigeria.

Speaking on the new partnership, Managing Director of Nigerian Breweries Plc., Jordi Borrut Bel says:

“Access Bank and Star Lager have the shared interest of serving Nigerian customers, and through this partnership, we are harnessing our collective strengths to shape an exciting future. Via this collaboration, we will give hidden gems access to shine by discovering, polishing and showcasing them to Nigerians, Africans and the world.”

Access Bank today is the largest bank in Nigeria and Africa’s leading bank by customer base. It is a full-service commercial bank operating through a network of more than 600 branches and 29 million customers.

Nigerian Breweries Plc, is the pioneer and largest brewing company in Nigeria. It serves the Nigerian market spanning 800,000 retail outlets with a consumer base of over 45 million Nigerians.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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