Sound Sultan, ID Cabasa, Puffy T As Judges For Ariya Repete ‘‘Omoluabi Special’’

Sound Sultan, ID Cabasa, Puffy T As Judges For Ariya Repete ‘‘Omoluabi Special’’
or
Excitement As Ariya Repete Goes Live With Sound Sultan, ID Cabasa, Puffy T As Judges.
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Ariya Repete 2020 Contestants Gear Up For First Live Show On TV, Starting November 22 With Sound Sultan, ID Cabasa, Puffy T As Judges.

 

Nigeria’s talent hunt competition for indigenous budding Fuji artist, Ariya Repete has listed Sound Sultan, ID Cabasa and Puffy T as judges for this year’s edition tagged ‘Omoluabi Special’ which is set to go live on television on November 22, 2020.

Marking its eighth anniversary this year, the competition will celebrate amazing indigenous talents from Southwestern Nigeria with the likes of VJ Adams as host, and Sound Sultan as a key judge. Also, this year’s edition will engage well-celebrated stars and Goldberg ambassadors, Olamide Adedeji and Odunlade Adekola.

Following the completion of virtual selection of 21 shortlisted participants including 12 past winners, Ariya Repete will be broadcast on TV live, starting from November 22, 2020. These exciting episodes will be aired every Sunday at 8 pm on Soundcity TV and ONTV, showcasing contestants who will jostle for the cash prize of 3 million naira.

The organizers have also announced a twist to this year’s competition, allowing fans to lend their voices in the eviction of contestants every week through an online voting process.

Speaking on the new edition, the Portfolio Manager, Mainstream brands, Omotunde Adenusi said, ‘’Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in Nigeria. Over the years, we have been able to delight our consumers with this initiative as well as provide some unforgettable memories for a lot of winners and viewers of past editions. We hope to make this edition filled with even more enjoyment’’.

Goldberg has become a brand that has evolved from celebrating cultural beliefs to a brand that believes in sustaining our traditional values  as a way to reshape the future. The Yoruba music landscape has evolved, with the infusion of musical genres like hip-hop, Afropop, jazz and the likes. Presently, Yoruba hip-hop takes the stage as one of the fastest-growing music genres in Nigeria, hence the need for the genre to be promoted by Ariya Repete.

Ariya Repete is proudly brought to you by Goldberg Lager, Nigeria’s leading mainstream lager brand renowned for initiatives that highlight the beauty of tradition and culture. With a wide array of exciting activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the Nigerian beer market.

About Nigerian Breweries PLC:
A member of the HEINEKEN Group, Nigerian Breweries Plc is the pioneer and largest brewing company in Nigeria. Incorporated in 1946 as "Nigerian Brewery Limited", the company made history in June 1949 when the first bottle of STAR lager beer rolled out of its Lagos brewery bottling line. Today, it has a rich portfolio of 19 high-quality brands (such as Heineken, Desperados, Maltina, Life, Amstel Malta, Gulder, Fayrouz and Legend) produced from 9 breweries and 2 malting plants which are distributed nationwide. Nigerian Breweries is also a recipient of several awards and recognition in other areas of its operations including product quality, marketing excellence, productivity and innovation, health and safety, corporate social responsibility, and sustainability. To learn more, visit the Nigerian Breweries website: nbplc.com

Picture of PRESS CONTACT:

PRESS CONTACT:

Sade Morgan
Corporate Affairs Director
Sade.morgan@heineken.com

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