Occasionally, a television commercial that resonates with our essence hits the airwaves. In that instant, we almost always see a mirror image of ourselves in a few, well-assembled montages. This is the magic of effective communication.

Goldberg’s all-new TVC was launched last weekend to herald the inaugural edition of the Goldberg Omoluabi Day. The word ‘Omoluabi’ might come off a bit strange, but its meaning bears root in the Yoruba culture and captures the everyday person who puts in the extra effort in their line of work to gain outstanding results and leave an impact on their immediate environment. Apparently, this is most of us.

Understanding its consumer base and its commitment to reinforcing values through culture, the top-performing beer brand on the Nigerian Breweries portfolio places every Omoluabi at the centre stage in the TVC, celebrating their hardwork and purpose.

The TVC’s storyline is based on a traditional Nigerian wedding (Owambe) characterized by the attendance by close friends and relatives and marked with good food (caterer), high energy music (drummer), and the charisma of a master of ceremonies (MC) who helms the ceremony like a captain on a tight ship