News Details

Acess-The-Stars-1

Star Lager and Access Bank Announce New Music Show ‘Access The Stars’

  • Share

In a move that signals the biggest corporate partnership in the Nigerian music industry, Star Lager and Access Bank have announced ‘Access The Stars’, a groundbreaking collaborative music platform to discover, groom and amplify the next generation of Nigerian talents.

Access The Stars is created for exceptional and aspiring Nigerian music talents to be discovered, refined, and empowered to reach higher heights by accessing their star potential. Successful artists will get to tour with the best of Nigerian artists on ‘The Trek’ across the country, giving the young talents access to the stars to hone their music skills one-on-one.

The platform explores the intersection between business and a shared love for the rich entertainment culture of Nigeria. Over the years, Access Bank and Star Lager have built consumer-focused music assets like Star Mega Jam, Star Music – The Trek, Star Quest and BAFest. With Access The Stars, Star Lager and Access Bank are together, consolidating the trajectory of “Discovering, Refining and Showcasing” the best of Nigeria’s musical talents.

Commenting on the new initiative, Herbert Wigwe, Access Bank MD/CEO stated that Access The Stars is borne out of the desire of both brands to continue to connect with people through the one platform they both have in common which is music. “Both our brands share a long history of creating excellent musical experiences for not just our customers, but the wider Nigerian audience, and this is us expanding on that,” he said.

Discovered talents will tour on ‘The Trek’, alongside a roster of stars that include; Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, among others.

Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host. Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay will judge the talents to be discovered across Nigeria.

Speaking on the new partnership, Managing Director of Nigerian Breweries Plc., Jordi Borrut Bel says:

“Access Bank and Star Lager have the shared interest of serving Nigerian customers, and through this partnership, we are harnessing our collective strengths to shape an exciting future. Via this collaboration, we will give hidden gems access to shine by discovering, polishing and showcasing them to Nigerians, Africans and the world.”

Access Bank today is the largest bank in Nigeria and Africa’s leading bank by customer base. It is a full-service commercial bank operating through a network of more than 600 branches and 29 million customers.

Nigerian Breweries Plc, is the pioneer and largest brewing company in Nigeria. It serves the Nigerian market spanning 800,000 retail outlets with a consumer base of over 45 million Nigerians.

October 25th, 2019
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

dividend-2017

NB Plc Declares N33b Dividend For 2017

The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

logo_news

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

Pic 1

NIGERIAN BREWERIES RECOMMENDS N33 BILLION DIVIDEND

…Links performance to cost leadership Lagos, Nigeria: Wednesday, April 11, 2018 Nigeria’s foremost brewer, Nigerian Breweries…

Story 1 photo

NIGERIAN BREWERIES PLC CELEBRATES TRADE PARTNERS AT 2019 DISTRIBUTORS AWARD

In recognition of the importance of trade partners to its continued growth, Nigerian Breweries Plc., Nigeria’s…

european-teams

STAR Shines Brighter In Historic Partnership With Five European Clubs

History was made on Wednesday 31st August 2016, as Star Lager Beer announced an unprecedented partnership…

nb-frsc-mega

NB/FRSC Mega Rally On Road Safety Arrives Lagos

Following the successful mega rally in Abuja, Nigerian Breweries and the Federal Road Safety Corps (FRSC),…

 

More News

Videos