News Details

Story 8 photo (2) (1)

HEINEKEN UNVEILS NEW STYLISH 33Cl Can

  • Share

Nigeria’s leading stout brand, Legend Extra Stout has extended its market penetration with the launch of a new 45cl sleek bottle. The new product size was unveiled at a special celebration ceremony recently in Lagos.

The event which was tagged the “Power of 45” had hundreds of consumers and revelers in attendance, as they got the chance to have a first look at the new offering from Legend Extra Stout.

Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to the innovation. According to her, the rich history of Legend Extra Stout is one that is replete with novelty because the brand continuously focuses on optimum consumer satisfaction.

This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling. Now, we are introducing an all-new size, a 45cl sleek master that encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”

According to Sarah Agha, this new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.

The launch event was full of exciting moments as some of Nigeria’s A-list performers including Timaya and Chike treated hundreds of consumers to breathtaking performances.

L-R: Sarah Agha, Portfolio Manager, National Mainstream, NB Plc, Sarah Agha; Emmanuel Oriakhi, Marketing Director, NB Plc; Grace Omo-Lamai, Human Resources Director, NB Plc and Martin Kochl, Supply Chain Director, NB Plc at the launch of the new Heineken 33cl Cans in Lagos.

October 8th, 2019
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

dividend-2017

NB Plc Declares N33b Dividend For 2017

The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

logo_news

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

nb-frsc

NB/FRSC Flag Off 10th Don’t Drink And Drive Campaign

Nigerian Breweries Plc in partnership with the Federal Road Safety Corps (FRSC) on Thursday flagged off…

goldberg

Winners Emerge from Goldberg Fuji T’o Bam 2015

After two months of rigorous drills, excitement and tensions, Akeem Okiki from Akure, Ondo State has…

fashion-week

Heineken LFDW 2017 kicks Off With New Collections From Style Temple, Kinabuti, Nkwo/Studio 189, Ejiro Amos Tafiri Designs, Others

Heineken Lagos Fashion and Design Week 2017 kicked off on Wednesday, October 25, with various collections…

From Left to Right:  Jordi Borrut Bel, Managing Director/CEO Nigerian Breweries; Samuel Popoola, second runner-up; Opeifa Olasunkanmi, 2018 Maltina Teacher of the Year and Olalekan Adeeko, first runner-up and Professor Anthony Anwukah, Honourable Minister of State for Education at the grand finale of the 2018  Maltina Teacher of the Year in Lagos on Thursday

ABUJA TEACHER EMERGES 2018 MALTINA TEACHER OF THE YEAR

Thursday, October 11th, 2018, Lagos, Nigeria: The quest for the best teacher in secondary schools in…

 

More News

Videos