News Details

DSC_0167

NB/FRSC Hold Mega Rally on “Don’t Drink and Drive” Campaign in Lagos

  • Share

Lagos, Nigeria: November 8, 2018

Following the successful mega rally of the 11th edition of the Don’t Drink and Drive campaign in Uyo, Akwa Ibom State, Nigerian Breweries and the Federal Road Safety Corps (FRSC) held another mega rally on road safety in Lagos, as part of efforts aimed at ensuring reduction in road accidents.

The Lagos event, the second of the three mega rallies scheduled for this year’s campaign was held at the Ojota New Garage in Lagos on Thursday, November 8, 2018.

The Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel said the campaign is an important part of the company’s long-term sustainability agenda, tagged “Brewing a Better World” and falls under advocating responsible consumption.

Borrut Bel stated that since inception of the campaign in 2008, enlightenment rallies have been held in popular motor parks and other locations in 42 cities and towns across the country. It has also engaged over 20,000 drivers and other road users.

He emphasized that the campaign, which is aimed at discouraging drink driving and improving safety on Nigerian roads, commenced its first mega rally in 2018 in Uyo in October, with the last for the 2018 edition scheduled for Minna, Niger State.

For the first time since the initiative started, we also launched the campaign at a National Youth Service Corp (NYSC) camp in Umuahia, where we involved the youths as change agents to imbibe and drive the message of the campaign,” he explained.

Borrut Bel added that as the year comes to an end, road users, most especially commercial road users should imbibe the culture of responsible drinking.

On his part, FRSC Sector Commander for RS2.1, Lagos Sector Command, Corps Commander Hyginus Omeje, explained that during this period of the year, the Corps doubles its efforts in actualising one of its core mandates of educating the public on proper use of the highways to curtail accidents.

He said drink driving has been a major factor responsible for increasing accidents on the country’s roads.

According to him, analysis of crashes recorded in Lagos State over the past two years shows that in 2016, a total of 441 reported cases were recorded with 971 injured and 165 deaths; while in 2017, 425 cases recorded shows 1,005 victims injured with 113 deaths. However, from January to September of this year, 304 cases were recorded with 691 injured and 95 deaths.

Omeje disclosed that a baseline study on 2,600 persons from December 2015 to September 2018 with the digital evidential alcohol testing machine shows 247 positive results of drink driving, while 2,353 tested negative.

He said the study further shows that 180 cases involved commercial vehicles, representing 72.8 percent; 65 were private vehicles indicating 26.3 percent, while two were government vehicles marking 0.8 percent.

He explained that the set legal limit for alcohol consumption is 0.05g/100ml breath alcohol concentration and any driver above that would be charged with driving under the influence of alcohol, which is punishable with a fine of N5,000, or one-year jail term, or both.

The Corps Public Education Officer, Corps Commander Bisi Kazeem, who represented the Corps Marshal, Dr. Boboye Oyeyemi, said the Corps is embarking on a road safety initiative on vision test for drivers, known as“Operation Cobra”, as a measure to curb road accidents, which some people attribute to demonic forces.

Present at the mega rally were the Lagos State Commissioner for Transportation, Mr. Ladi Lawanson; representative of the Nigerian Air Force; members of the National Union of Road Transport Workers; Road Transport Employers Association of Nigeria; tanker drivers; luxury bus drivers; tricycle and motorcycle riders; representatives of non-governmental organisations in the transport sector; para-military organisations in the country and the public.

DSC_0167

From Left: Corps Commander Hyginius Omeje, Sector Commander, Federal Road Safety Corps (FRSC), 2.1, Lagos; Oluwatosin Solabi, Sustainability and Regulatory Support Manager, Nigerian Breweries (NB) Plc; Ladi Lawanson, Lagos State Commissioner for Transportation; Corps Commander Bisi Kazeem, Corps Public Education Officer, FRSC, and Grace Udensi, Public Affairs Manager (Lagos), NB Plc; during the Lagos mega rally of the 11th edition of the NB/FRSC Don’t Drink and Drive campaign held at Ojota Motor Park in Lagos, on Thursday, November 8, 2018.

Grace Udensi, Public Affairs Manager (Lagos), Nigerian Breweries (NB) Plc; Corps Commander Hyginius Omeje, Sector Commander, Federal Road Safety Corps (FRSC), 2.1, Lagos; Oluwatosin Solabi, Sustainability and Regulatory Support Manager, NB Plc; Ladi Lawanson, Lagos State Commissioner for Transportation and Corps Commander Bisi Kazeem, Corps Public Education Officer, FRSC; during the Lagos mega rally of the 11th edition of the NB/FRSC Don’t Drink and Drive campaign held at Ojota Motor Park in Lagos, on Thursday, November 8, 2018.

From Left: Grace Udensi, Public Affairs Manager (Lagos), Nigerian Breweries (NB) Plc; Corps Commander Hyginius Omeje, Sector Commander, Federal Road Safety Corps (FRSC), 2.1, Lagos; Oluwatosin Solabi, Sustainability and Regulatory Support Manager, NB Plc; Ladi Lawanson, Lagos State Commissioner for Transportation and Corps Commander Bisi Kazeem, Corps Public Education Officer, FRSC; during the Lagos mega rally of the 11th edition of the NB/FRSC Don’t Drink and Drive campaign held at Ojota Motor Park in Lagos, on Thursday, November 8, 2018.

 

November 11th, 2018
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

dividend-2017

NB Plc Declares N33b Dividend For 2017

The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

logo_news

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

beer-festival

NB Leads As Nigeria Beer Festival Debuts

The first Nigeria Beer Festival is living up to its billing as Lagosians continue to enjoy…

heineken-uefa

Heineken Launches UEFA Champions League 2016/2017, Unveils New TVC With Mourinho

Heineken, the world most famous and travelled beer, launched the new season of the Champions League…

logo_news

NIGERIAN BREWERIES RECORDS N18 BILLION PROFIT FOR HALF YEAR 2018

Lagos, Nigeria: Monday, July 30, 2018 Nigerian Breweries Plc has announced a Profit after Tax of…

star-chelsea

Star Lager Beer Now Official Beer Partner For Chelsea FC In Nigeria

Nigeria’s leading premium beer, Star Lager, has signed a new partnership agreement with top English Premiership…

 

More News

Videos