News Details

news-responsible consumption and road safety r

NB Plc strengthens partnership on responsible consumption and road safety

  • Share

Seven years after partnering on the ‘Don’t Drink and Drive’ Campaign, Nigerian Breweries Plc and the Federal Road Safety Corps have signed a Memorandum of Understanding to formalise their terms of engagement.

The MoU signing ceremony was part of activities marking the official commencement of the 7th edition of the campaign in Lagos. At the three-in-one ceremony, the MD/CEO Nicolaas Vervelde was decorated as a honourary Special Marshal by Mr. Boboye Oyeyemi, the Corps Marshal and Chief Executive of the Federal Road Safety Corps. A unit of the Special Marshal Corps was also inaugurated at the Nigerian Breweries Head Office with 37 employees volunteering as members.

According to the MD, “The ceremony was another demonstration of Nigerian Breweries’ commitment to sustaining strong partnerships in the effort to encourage responsible consumption of alcohol. The Don’t Drink and Drive campaign which started in 2008 is an important part of Brewing a Better World, our global sustainability journey. Our Brewing a Better World strategy helps us identify ways to contribute positively to the planet and society such as protecting water resources, reducing carbon emissions and sustainably sourcing raw materials.” He said.

Mr Boboye Oyeyemi, the Corps Marshal and Chief Executive of the Federal Road Safety Corps (FRSC) commended Nigerian Breweries for sustaining the public awareness initiative. He said “the campaign complemented the role of the FRSC in creating public awareness on issues of road safety and ensuring security on Nigerian roads.” According to the Corps Marshal, the FRSC was appreciative of the spirit of corporate responsibility shown by Nigerian Breweries. He therefore called on other corporate organizations to emulate Nigerian Breweries’ good example.

This year’s ‘Don’t Drink and Drive’ Campaign  will hold in four major cities in Nigeria – Onitsha in Anambra State, Makurdi in Benue State, Port Harcourt in Rivers State and Agege in Lagos State. The rallies will bring the number of cities where the public enlightenment campaigns have so far held to 31.

November 25th, 2014
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

dividend-2017

NB Plc Declares N33b Dividend For 2017

The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

logo_news

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

igp-img1

Apply For The International Graduate Programme – Click Here

Our International Graduate Programme is offering high flying graduates like you a first-class opportunity: three different…

nb-frsc-mega

NB/FRSC Mega Rally On Road Safety Arrives Lagos

Following the successful mega rally in Abuja, Nigerian Breweries and the Federal Road Safety Corps (FRSC),…

goldberg-2

Osun Osogbo, Goldberg affirm commitment to shared values

In the African cultural landscape, monarchs are regarded as the custodians of culture and tradition; hence,…

final

Heineken Celebrates the UEFA Champions League Final in Legendary Style

It was a befitting conclusion to a hugely successful UEFA Champions League season, with simultaneous viewing…

 

More News

Videos