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Amstel Malta Wins International Quality Institute Superior Taste Award

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Nigeria’s No 1 premium low sugar malt brand, Amstel Malta, has once again, been recognized as an international high quality and prestigious brand. The brand was recently awarded two quality awards- one from the International Taste and Quality Institute (iTQi) in Brussels, Belgium and the other from the Monde Selection Quality Award in Bordeaux, France.

The premium malt brand received 2 golden stars, out of 3 at the iTQi Superior Taste awards ceremony, making it the first ever African brand to receive such an award among other internationally recognized premium brands. The iTQi Superior taste award, which is targeted at the international food industry to reward exceptional and remarkable taste and quality, is based on sensory analysis of taste, vision, smell, texture, flavour and mouth-feel. The 2014 edition received entries from over 130 countries and all products were tested by a panel of 120 judges made up of world renowned Chefs and Sommeliers from different nationalities on a strictly blind basis, without packaging or any kind of identification.

The Monde Selection quality award, which is also targeted at rewarding excellence within the global food community, is based on taste, health, convenience, labelling, packaging, environmental friendliness and innovation, of which Amstel Malta bagged a Gold award.

At a press conference at Nigerian Breweries Headquarters in Iganmu Lagos, Amstel Malta Brand Manager, Hannatu Ageni-Yusuf described the achievement as extremely delightful. “Amstel Malta is very excited to be honoured with these prestigious awards. For us, quality is vital and we have always put in maximum effort to ensure this. Receiving these awards show that all our efforts have been worth it and we are especially elated by the fact that Nigeria can boast of being the first African nation to receive the iTQi Superior Taste award.” she said.

The Marketing Manager Non-Alcoholic Drinks, Nigerian Breweries, Sampson Oloche assured consumers of the brand’s commitment to constantly deliver quality. “Amstel Malta is set to do more to ensure greater quality and taste and will stop at nothing to keep our consumers happy and healthy because we are constantly geared towards being the best”, he said.

July 16th, 2013

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