News Details

slide

Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

  • Share

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with an unconventional brown bottle surprised consumers when it ushered in a unique packaging on Saturday, September 6, 2014. The new Gulder bottle boasts of a proud gold neck foil and bold shoulder-embossment, complemented by a new metallized body label with striking double side-embossment. It has a strong masculine look that stands shoulder to should with the male target audience who drink it.

Gulder, the first Nigerian Beer to be sold in a brown bottle has maintained its trademark uniqueness that set it apart from all other beer brands in the market. Of the innovation Walter Drenth Marketing Director Nigerian Breweries Plc said: “What we have done is to take Gulder from a 1970 bottle and transform it to a 2020 bottle. I can tell you that this is the most innovative bottle in the Nigerian beer market today”.

Nico Vervelde, Managing Director Nigerian Breweries Plc said: “It is a historic moment for the Gulder brand. The new bottle reflects that this celebrated brand is at the forefront of advancement and I can assure you that what you are seeing is the result of several years of hard work and skillset that the brewery industry has not seen in a long while.”

The well-attended relaunch event was a glamorous night of spectacular entertainment.

October 17th, 2014
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

dividend-2017

NB Plc Declares N33b Dividend For 2017

The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

logo_news

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

DSC_0359

NIGERIAN BREWERIES REAFFIRMS COMMITMENT TO MEDIA EXCELLENCE AS 10th NB GOLDEN PEN AWARDS OPEN

Nigerian Breweries Plc has restated its commitment to excellence in the practice of journalism as the…

fans

Football Lovers To Enjoy Another Season Of Star Football SuperFans From October

After a dramatic debut season with a long list of talking points including the Chelsea jinx,…

news-beer-village

Star Powers Lagos To Shine Into 2015

Star, Nigeria’s leading lager brand brightened up the annual Lagos Countdown 2015 as it thrilled over…

olympic-team

Star Lager Backs Historic Nigerian Winter Olympics Team

Nigeria’s history making Bobsled team and Skeleton athlete to the Winter Olympics got a boost to…

 

More News

Videos