News Details

Over N40 Million to be Invested in Small Southeastern Businesses in the Life Lager “Chop Life” Experience
Life Lager is set to support over 200 businesses with a cumulative sum of over 40 million Naira, in the “Chop Life” Experience.
In a similar vein to the acclaimed Progress Booster campaign, the Chop Life Experience will see Life Lager empower its consumers with cash to support their businesses. This will be done through in-bar activations that will span across southeastern cities like Enugu, Aba, Uyo, Warri, Onitsha, and Port Harcourt from September 27 to October 25, 2020.
Speaking on the Chop Life Experience, National Trade Marketing Manager, Nigerian Breweries Plc, Funso Ayeni, expressed his delight at the launch of the initiative saying;
“As a brand, Life Lager believes in progress, and the Chop Life Experience is our way of empowering our consumers. We recognise that sometimes all we need is financial support to get our dreams off the ground, and help us progress. We share this sentiment, and we are humbled to have the opportunity to support businesses across the southeast.”
Life Lager has had a stellar year with remarkable initiatives such as its brand relaunch, as well as the widely acclaimed lighting of the Niger Bridge and the release of its theme song titled “Chop Life” featuring Phyno and Flavour.
Unveiled on August 1, 2020, the Niger Bridge lights further established Life Lager as a truly progressive brand, while its timely message of self preservation; “Ndu Ka” was widely praised for its relevance and significance, particularly during the lockdown period of the pandemic.
The Chop Life Experience which started on September 27 and has run through Enugu, Ikom, Makurdi, Port Harcourt, Onitsha, Aba and Warri with plans to proceed to Owerri, Fegge, Oji, Otukpo, Asaba, Nkpor, Okigwe, Agbani, Aba, Nsukka, Festac and Nnewi in the coming weeks.
Life Lager Beer was first brewed in Onitsha, Anambra State in 1981 and has since grown from a regional beer brand to becoming one of the leading lager brands in the country. The brand is best known for its rich taste and its optimistic theme of progress.

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show
As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

NB Plc launches Maltina Teacher of the Year
Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

NB Plc Declares N33b Dividend For 2017
The Board of Directors of Nigerian Breweries Plc has announced its results for the 2017 operating…

NB Announces 9 Months Results For 2017, Declares 7.9b Interim Dividend.
The Board of Directors of Nigerian Breweries Plc has announced a revenue of N254.7 billion for…

NIGERIAN BREWERIES EARNS N83.2b AND DECLARES N5.5b PROFIT FOR Q1 2020
Lagos, Nigeria: Wednesday, April 22, 2020 The Board of Directors of Nigerian Breweries Plc has announced…

Mammoth Crowd Throng MDA 7 Lagos Auditions
The main bowl of the National Arts Theatre, Lagos was a beehive of heightened activity as…

NB Sponsors Independence Golf Tournament In Abuja
Nigerian Breweries Plc has once again thrown its weight behind the IBB Golf and Country Club,…
More News

Star Launches Triple X, Africa’s First Herbal Beer
Nigeria’s number one beer brand, Star lager, recently made history as it unveiled a new brand…

NIGERIAN BREWERIES CELEBRATES TRADE PARTNERS, PROMISES EXCITING TIMES FOR CONSUMERS
Friday 13th April, 2018, Lagos, Nigeria: After a fulfilling business relationship in 2017, brewing giant, Nigerian…

Mark Van Iterson Speaks At Fashion Business Series And More Highlights From Day 2 Of #HeinekenLFDW17
The Heineken Lagos Fashion and Design Week kicked off on Day 2, October 26, 2017 with…

Awujale Commends Goldberg At Ojude Oba Festival
The Awujale and Paramount ruler of Ijebuland, Alaiyeluwa Oba (Dr) Sikiru Kayode Adetona, CFR, JP Ogbagba…

NIGERIAN BREWERIES RECOMMENDS N33 BILLION DIVIDEND
…Links performance to cost leadership Lagos, Nigeria: Wednesday, April 11, 2018 Nigeria’s foremost brewer, Nigerian Breweries…

NB plc Wins 18th Pearl Award For Sectoral Leadership
Nigerian Breweries Plc has been honoured for the consecutive 18th time for its outstanding performance in…

Mammoth Crowd Throng MDA 7 Lagos Auditions
The main bowl of the National Arts Theatre, Lagos was a beehive of heightened activity as…

Benin On Fire As MI, Cynthia Morgan, Wande Coal, Burna Boy, Others Grab Headlines At Star Music Trek
The historic city of Benin on Saturday August 15, 2015 played host to the crème de…

Nigerians Win Over N40 million In The Just Concluded Chop Life Promo
To cushion the effect of the novel Coronavirus on businesses, Life Lager has injected over N40…

President Jonathan Commends NB Plc On Aba Brewery Expansion
Nigeria’s President, Dr. Goodluck Ebele Jonathan has commended Nigerian Breweries Plc for its commitment and contribution…
Videos
