Heineken, the world’s most international beer, proudly introduced its newest 45cl bottle and unveiled the Heineken 45 Collection at Lagos Fashion Week, reinforcing its commitment to refreshing Nigerian culture through innovation and design. The launch brought together Heineken’s dedication to crafting experiences that resonate with modern Nigerian consumers, blending urban aesthetics with quality and style.
The Urban Refresh theme of the Heineken 45 Collection celebrates the energy of Nigerian city life, inspired by fast-paced living and dynamic creativity. Each piece, crafted in partnership with 5 leading Nigerian designers, embodies this theme—merging sustainability with bold, contemporary design that speaks to Nigeria’s unique urban vibe.
As part of its mission to refresh culture, Heineken’s 45cl bottle was crafted for the Nigerian consumer who values sophistication and versatility. More than just a drink, the 45cl bottle is designed to fit seamlessly into Nigeria’s vibrant social scenes, from casual gatherings to upscale events. Its sleek, convenient size offers a new way to enjoy Heineken, transforming it from a beverage to a lifestyle statement.
Speaking on the launch, Hans Essadi, Managing Director of Nigerian Breweries PLc,., expressed the significance of unveiling the 45cl bottle at Lagos Fashion Week:
“For Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear. We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway. It’s an honour to support the growth of a vibrant fashion industry that celebrates style and culture in such a memorable way. Cheers to many more years of creating unforgettable experiences together at Heineken Lagos Fashion Week!”
The dual launch of the Heineken 45cl bottle and 45 Collection underscores Heineken’s dedication to engaging with Nigerian culture, creating products and experiences that resonate deeply with the urban Nigerian lifestyle. Now available nationwide, the 45cl bottle provides a refreshing, stylish option that meets the needs of Nigeria’s energetic consumer base.
With this launch, Heineken reaffirms its position in the Nigerian market as a brand that not only delivers quality but also enhances cultural experiences, one refreshing sip and stylish collection at a time.
