Premium malt brand, Amstel Malta reaffirms its support for the African film and creative industry as it announces headline sponsorship of the Africa Magic Viewers’ Choice Awards (AMVCA) for the 10th year in a row. This commitment by Amstel Malta to the African film and creative landscape was highlighted at the AMVCA press conference held on Tuesday, 12 March, in Lagos, signifying the brand’s steadfast support for this prestigious award ceremony.
Set to hold from the 10th – 11th of May 2024 in Lagos, the two-day event will celebrate a decade of brilliance, innovation, and the sheer magic of African storytelling on screen. This sponsorship reflects Amstel Malta’s continued commitment to uplifting and empowering the African film and creative industry.
Speaking at the Press conference, Francis Obiajulu, Senior Brand Manager, Amstel Malta and Hi-Malt, expressed the significance of the 10-year-long partnership between Amstel Malta and the AMVCA. He said, “For 10 years, Amstel Malta has been a proud partner of the AMVCAs’, championing African creativity and excellence in the film and creative industry. As we mark this milestone, we remain committed to supporting and celebrating the best of African film and entertainment.”
As with previous editions of the award, Amstel Malta will sponsor three categories — Best Movie, Best Digital Content Creator and the Best Indigenous Africa Magic Original awards.
Amstel Malta has been a steadfast sponsor of the AMVCA since its inception in 2013 and is poised to continue supporting the Nigerian and African film and creative industry.

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L-R: Nnamdi Eke, Senior Media, PR and Sponsorship Manager, NB Plc; Maire Abia-Bassey, Brand Manager, Amstel Malta; Dr Busola Tejumola, Executive Head of Content and Channels, West Africa MultiChoice; IK Osakioduwa, Host of the AMVCA; and Francis Obiajulu, Senior Brand Manager, Amstel Malta and Hi-Malt; at the Multichoice Press Conference for the 10th AMVCA held in Lagos