News Details

Star Sweeps OAAN 2014 Awards

  • Share

Star lager, Nigeria’s favourite beer and the nation’s number 1 brand has reinforced its strong creative credentials in marketing, advertising, and consumer engagement by winning the “Grand Poster” Award, “Best Creative” Award, and the “Grand Prix” Award at the Outdoor Advertising Association of Nigeria (OAAN) Awards.

At the 8th OAAN Exhibition and Poster Awards held at the Eko Hotel, Lagos, Star was awarded the “Grand Poster Award” for producing the best creative among all the brand winners in 8 categories. The categories included Dairy/Food/Beverages; Non Alcoholic drinks; Alcoholic drink and Electrical/Electronics. Other categories were Public Service; Telecoms/ICT; Household and Financial Services.

Star also received the “Best Creative award” and the “Grand Prix Award” for the most innovative Brand in Outdoor Advertising 2014. Mr. Charles Chijide, President OAAN, said “the award was initiated to reward excellence in outdoor creativity”. According to him, it was the association’s way of appreciating the cerebral work that has gone into creating the messages through which advertisers connect with their various targets using the OAAN platform.

Walter Drenth, Marketing Director, Nigerian Breweries Plc said: “Since the start of 2012 we have been focusing on how to improve our Outdoor advertising creative for all the brands. I find outdoor a very important connection moment, but the creativity and presentation needs to be on point to create maximum impact and effectiveness. In essence Outdoor creativity is an art which is sometimes underestimated. We are very proud to have won these three fantastic Outdoor Awards; it’s a great recognition for the Star team and Nigerian Breweries. We thank the Outdoor Advertising Association of Nigeria (OAAN) for these three important Awards for Star.

May 26th, 2013
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

slide

Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with…

triple-x

Star Launches Triple X, Africa’s First Herbal Beer

Nigeria’s number one beer brand, Star lager, recently made history as it unveiled a new brand…

pack-shot

NB Plc proposes N38 billion dividend for 2015, posts resilient results

The Board of Directors of Nigerian Breweries Plc has announced a revenue of N293 billion for…

news-social-responsible

NB Plc wins Most Socially Responsible Company in Nigeria 2014

Nigerian Breweries Plc, the nation’s foremost brewing company, has been named the Overall Winner, Most Socially…

art

Erasmus Onyishi Wins 7th National Art Competition

Lines, Patches and Pathos, a work that explores the irony between facts and representation to address…

awujale

Awujale Commends Goldberg At Ojude Oba Festival

The Awujale and Paramount ruler of Ijebuland, Alaiyeluwa Oba (Dr) Sikiru Kayode Adetona, CFR, JP Ogbagba…

 

More News

Videos