News Details

fashion-business-series

Mark Van Iterson Speaks At Fashion Business Series And More Highlights From Day 2 Of #HeinekenLFDW17

  • Share

The Heineken Lagos Fashion and Design Week kicked off on Day 2, October 26, 2017 with the Fashion Business Series, a platform that serves as a forum for fashion experts and entrepreneurs to exchange ideas, network and explore strategies to grow the African fashion industry.
 
Themed 'Technology and The African Fashion Industry; What lies ahead?', the series featured Mark van Iterson, Global Head Design of Heineken; Cosmas Maduka, resident/CEO, Coscharis Motors; Sissi Johnson, Brand Strategist; Mode Aderinokun, Founder, Studio Modé among others. 
 
While speaking on the importance of Technology in the African industry, Mark van Iterson emphasized that technology provides a collaborative platform for stakeholders in the fashion industry to cross pollinate ideas to enrich consumer experience. “As product designers at Heineken, we collaborate with technologists and fashion designers to inspire innovation”. We are always in on building an experience around Heineken. Not just for the bottle or the can, but everything around it and fashion is an important part of that.”

Mark stressed the importance of technology in creating a platform for African designers to showcase their talents and making sure that creativity can flourish in the continent’s fashion industry through the Heineken Africa Inspired Fashion Challenge and the Lagos Fashion and Design Week which Heineken sponsors.
 
The Heineken Lagos Fashion and Design Week continues on Friday, October 27, with more collection showcase from top African designers and the Heineken African-Inspired Fashion Collection on Saturday, 28 October, 2017.

October 27th, 2017
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

arts

Entries Open for 8th National Art Competition

Nigerian Breweries Plc and the African Artists’ Foundation (AAF) have announced the opening of entries for…

slide

Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with…

outgoing_MD

Nico Vervelde Appointed Managing Director, Heineken Asia Pacific Region

HEINEKEN N.V. has announced the appointment of Mr. Nico Vervelde as Managing Director (MD) of its…

art-competition

NB Plc And African Artists’ Foundation Announce Call For Entries For National Art Competition 2016

Nigerian Breweries Plc and African Artists' Foundation (AAF) are pleased to announce the Call for Entries…

tuface

Record Breaking Attendance As Star Brings 2Face, Patoranking, Cynthia Morgan, Others To Sapele

The bustling city of Sapele recorded a record breaking attendance for a Star Music Trek concert…

 

More News

Videos