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NB Plc strengthens partnership on responsible consumption and road safety

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Seven years after partnering on the ‘Don’t Drink and Drive’ Campaign, Nigerian Breweries Plc and the Federal Road Safety Corps have signed a Memorandum of Understanding to formalise their terms of engagement.

The MoU signing ceremony was part of activities marking the official commencement of the 7th edition of the campaign in Lagos. At the three-in-one ceremony, the MD/CEO Nicolaas Vervelde was decorated as a honourary Special Marshal by Mr. Boboye Oyeyemi, the Corps Marshal and Chief Executive of the Federal Road Safety Corps. A unit of the Special Marshal Corps was also inaugurated at the Nigerian Breweries Head Office with 37 employees volunteering as members.

According to the MD, “The ceremony was another demonstration of Nigerian Breweries’ commitment to sustaining strong partnerships in the effort to encourage responsible consumption of alcohol. The Don’t Drink and Drive campaign which started in 2008 is an important part of Brewing a Better World, our global sustainability journey. Our Brewing a Better World strategy helps us identify ways to contribute positively to the planet and society such as protecting water resources, reducing carbon emissions and sustainably sourcing raw materials.” He said.

Mr Boboye Oyeyemi, the Corps Marshal and Chief Executive of the Federal Road Safety Corps (FRSC) commended Nigerian Breweries for sustaining the public awareness initiative. He said “the campaign complemented the role of the FRSC in creating public awareness on issues of road safety and ensuring security on Nigerian roads.” According to the Corps Marshal, the FRSC was appreciative of the spirit of corporate responsibility shown by Nigerian Breweries. He therefore called on other corporate organizations to emulate Nigerian Breweries’ good example.

This year’s ‘Don’t Drink and Drive’ Campaign  will hold in four major cities in Nigeria – Onitsha in Anambra State, Makurdi in Benue State, Port Harcourt in Rivers State and Agege in Lagos State. The rallies will bring the number of cities where the public enlightenment campaigns have so far held to 31.

November 25th, 2014
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