News Details

slide

Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

  • Share

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with an unconventional brown bottle surprised consumers when it ushered in a unique packaging on Saturday, September 6, 2014. The new Gulder bottle boasts of a proud gold neck foil and bold shoulder-embossment, complemented by a new metallized body label with striking double side-embossment. It has a strong masculine look that stands shoulder to should with the male target audience who drink it.

Gulder, the first Nigerian Beer to be sold in a brown bottle has maintained its trademark uniqueness that set it apart from all other beer brands in the market. Of the innovation Walter Drenth Marketing Director Nigerian Breweries Plc said: “What we have done is to take Gulder from a 1970 bottle and transform it to a 2020 bottle. I can tell you that this is the most innovative bottle in the Nigerian beer market today”.

Nico Vervelde, Managing Director Nigerian Breweries Plc said: “It is a historic moment for the Gulder brand. The new bottle reflects that this celebrated brand is at the forefront of advancement and I can assure you that what you are seeing is the result of several years of hard work and skillset that the brewery industry has not seen in a long while.”

The well-attended relaunch event was a glamorous night of spectacular entertainment.

October 17th, 2014
life

Young Entrepreneurs Jostle for Life Continental Lager Beer’s N12.5 million Progress Booster Radio Show

As the maiden edition of Life Continental Lager Beer’s Progress Booster Radio Show prepares to go…

teacher

NB Plc launches Maltina Teacher of the Year

Nigerian Breweries Plc has launched the Maltina Teacher of the Year, an initiative to recognize and…

arts

Entries Open for 8th National Art Competition

Nigerian Breweries Plc and the African Artists’ Foundation (AAF) have announced the opening of entries for…

slide

Gulder Lager Beer Relaunched In Nigeria’s Most Innovative Beer Bottle

After forty-four years in the Nigerian market, Gulder Lager Beer, the only Nigerian Lager Beer with…

fayrouz

Fayrouz L’Original 2 completes First Audition at University Of Ibadan

The International Conference Center, University of Ibadan, has been packed full in the past two days…

logo_news

Shareholders Applaud NB’s Performance, Approve Dividend

Wednesday, 3rd May 2017, Lagos, Nigeria: Shareholders of Nigerian Breweries Plc have lauded its 2016 financial…

nb-financial-market

NB Plc holds 2015 Financial Markets Forum

The 2015 edition of the Nigerian Breweries Plc Financial Markets Forum held recently at Lagos Brewery…

workshop-2016

2016 Creative Writers’ Workshop Ends In Grand Style

The 2016 Nigerian Breweries/Farafina Trust Creative Writers’ Workshop came to a grand close on Friday, July…

 

More News

Videos