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Our Leadership

Diverse Experiences, Rich Perspectives

Board Of Directors

Mr. Sijbe (Siep) Hiemstra

Interim Chairman

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5-min

Mr. Hans Essaadi

Managing Director / CEO

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Uaboi Godfrey Agbebaku, Esq.

Company Secretary

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Mrs. Juliet Anammah 

Independent Non-Executive Director

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Mrs. Adeyinka O. Aroyewun​

Independent Non-Executive Director

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Mrs. Stella Ojekwe-Onyejeli

Independent Non-Executive Director

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Mrs. Ifueko Omoigui Okauru, MFR

Non-Executive Director

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Mr. Jaap Antoon Overmars

Non-Executive Director

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Mr. Roland Pirmez

Non-Executive Director

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Mr. Ibrahim Ajimasu Puri

Non-Executive Director

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Mr. Bernardus Antonius Wessels Boer

Executive Director

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The pioneer and largest brewing company in Nigeria. Home to high-quality brands, ethically sourced raw materials, and  consumer satisfaction.

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Mr. Sijbe (Siep) Hiemstra

Non-Executive Director

Mr. Hiemstra joined the Board of Directors effective the 1st of August, 2011. He served as Regional President for Africa and Middle East of the Heineken N.V. group between August 2011 and August 2015 and had also occupied the position of Regional President for the Asia Pacific Region of Heineken N.V. between 2005 and 2011.

Mr. Hiemstra started his Heineken career in January 1978 and held commercial, general management and technical positions in different parts of Europe, Africa and Asia/Pacific. He retired as an Executive from the Heineken N.V. group on 17th August, 2015 but has remained with the group in other capacities.

Mr. Hans Essaadi

Managing Director / CEO

Mr. Essaadi was appointed the Managing Director/CEO and a member of the Board effective the 31st of July, 2021. He joined the Heineken N.V Group in 1991 as a Sales Representative and subsequently took up increasingly senior roles within the Group in Sales, Export and Marketing. His international career commenced with Heineken Puerto Rico as the Country Manager, and thereafter became the General Manager, Brau Union International (Austria). 

Mr. Essaadi also held the position of General Manager, Siroco (the Heineken Joint Venture with the Emirates in Dubai) and Managing Director, Heineken Malaysia Berhad, a listed Company in Malaysia.
Until his appointment to his current position in Nigerian Breweries Plc, Mr. Essaadi was the Managing Director of Al Haram Beverages, the Heineken Operating Company in Egypt.

Uaboi G. Agbebaku, Esq.

Company Secretary

Mr. Agbebaku was appointed as Secretary to the Board of Directors and the Legal Adviser effective the 1st of January, 2008. He joined the Company in January, 2003 as the Legal Affairs Manager. Before then, he was in private practice as a legal practitioner with the law firm of David Garrick & Co.

He is a Fellow of the Institute of Chartered Secretaries & Administrators of Nigeria. Mr. Agbebaku is also the Company’s Legal Director.

Mrs Juliet Anammah

Non-Executive Director

Mrs. Juliet Anammah joins the Board as an Independent Non-Executive Director. She has over 30 years of professional experience covering Consulting, Consumer Goods, Sales, Marketing, E- Commerce and Sustainability. She is currently the Chair Nigeria and Chief Group Sustainability Officer, Jumia, having previously held the role of Chief Executive Officer, Jumia. She was also the Managing Director, Accenture LLC in charge of the firm’s Consumer Goods Practice, Retail and Transportation practice in West Africa. She serves on the Boards of several local and international organisations, including Flour Mills of Nigeria Plc and Imperial Logistics, South Africa

Mrs. Adeyinka O. Aroyewun

Non-Executive Director

Mrs. Aroyewun, a lawyer with over 33 years of legal experience spanning various aspects of business and law joined the Board of Directors effective the 1st of January, 2019. She is an internationally accredited mediator of the Centre for Effective Dispute Resolution (CEDR), UK; a member of the Chartered Institute of Arbitrators, UK; and an IMI Certified Mediator. She is currently the Director of the Lagos Multi-Door Courthouse.

She is an experienced trainer in Alternative Dispute Resolution techniques for members and was part of a team of certified trainers on the World Bank project for the expansion of ADR mechanisms and institutions in Nigeria.
Mrs. Aroyewun sits on the Governing Council of the University of Lagos; NCMG College of Negotiation; and the Edo State Multi-Door Courthouse. She is on the panel of Neutrals of the National Communications Commission, Nigeria.

Mrs. Stella Ojekwe-Onyejeli

Non-Executive Director

The Board resolved to appoint Mrs. Stella Ojekwe-Onyejeli as an Independent Non-Executive Director effective the 1st of January 2024, to fill the vacancy on the Board. Mrs. Ojekwe-Onyejeli brings to the Board years of experience as a risk manager with a demonstrated history of working in the financial services industry, and skilled in enterprise risk management, business planning, internal audit, and analytical skills. She currently serves on the boards of Coronation Insurance Plc and Rand Merchant Bank, amongst others. The Company is pleased to have someone with her knowledge and experience join its Board.

Ifueko M. Omoigui Okauru

Non-Executive Director

Mrs. Omoigui Okauru was appointed to the Board of Directors effective the 20th of February, 2013.

Mrs. Omoigui Okauru has over three decades of work experience with proven leadership ability at board and executive management levels in both private and public sectors. She was the Executive Chairman of the Federal Inland Revenue Service (FIRS) which she led meritoriously for two consecutive terms. Ifueko also served as member of the National Economic Management Team headed by the President of the Federal Republic of Nigeria. She is currently the Managing Partner of Compliance Professionals Plc, a consultancy company and also sits on the Boards of Central Securities Clearing System Plc; ReStraL Ltd.; Seplat Petroleum Development Company Plc; and MTN Nigeria Communications Plc.

Mrs. Omoigui Okauru is a Commissioner of a non-partisan body, the Independent Commission for the Reform of International Corporate Taxation (ICRICT) and Chairman of the Lagos State Employment Trust Fund. In January 2019, she was appointed a Member of the Technical Committee (representing the private sector) constituted by the Federal Government of Nigeria to work on the details and implementation of the new Minimum Wage for Nigerian workers.

Mr. Jaap Antoon Overmars

Non-Executive Director

Mr. Overmars joined the Board as a Non-Executive Director effective 25th October, 2023. He has over twenty-one (21) years of accounting and reporting, commercial business control and finance operations management experience in the Fast-Moving Consumer Goods (FMCG) industry.

He is the Senior Director (Africa/Middle East/Eastern Europe region) of Heineken N.V. and is responsible for leading the finance strategies in the Region through delivering sustainable growth and value creation. Prior to this role, he was the Senior Director Finance at Heineken Mexico. He holds an Executive Master of Finance and Control (2006), Vrije Universiteit Amsterdam.

Mr. R. Pirmez

Non-Executive Director

Mr. Pirmez joined the Board of Directors effective the 1st of September, 2015 shortly after becoming the Heineken Regional President for Africa, Middle East and Eastern Europe.

He started his Heineken career in 1995 and has held general management positions within the Heineken N.V. Group in Africa, Asia and Europe, including the position of the Regional President for Asia Pacific.

Mr. Ibrahim Puri

Non-Executive Director

Mr. Ibrahim Puri was appointed as a Non-Executive Director and member of the Nigerian Breweries Plc Board effective August 1, 2022

Mr. Puri brings over 30 years of cognate banking experience encompassing operations, marketing, retail, corporate banking, and human resource management.

Until July 2022, He was an Executive Director with United Bank for Africa Plc, responsible for the bank’s operations in Northern Nigeria and prior to this, He managed Universal Trust Bank’s business in Northern Nigeria for more than a decade.

Ben Wessels Boer

FINANCE DIRECTOR

Mr. Boer was appointed the Finance Director and a member of the Board of Directors effective the 1st of September 2022.

Prior to his appointment to the Board, Mr. Boer was the Finance Director of Al-Ahram Beverages, the HEINEKEN operating company in Egypt. He joined HEINEKEN in 2004 and thereafter held senior management positions in finance, control, and accounting functions in HEINEKEN operating companies in the Europe and the Americas.

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